BMW Dallas Marathon Festival Announces Exclusive Retail Partnership With Fleet Feet

The athletic apparel retailer will become the official running retailer of the BMW Dallas Marathon Festival

(DALLAS) May 30, 2024 – The BMW Dallas Marathon Festival is proud to announce that Fleet Feet, a running apparel retailer with more than 270 locally owned and operated stores nationwide, including eight DFW locations, has become the official running store retail partner, forming a multi-year partnership supporting the annual December race weekend and additional events.

Jason Schuchard, president of the BMW Dallas Marathon Festival, said his team is thrilled about the partnership, which will mean a year-around retail presence at Fleet Feet’s DFW locations.

“We couldn’t be more excited to announce this partnership and expand our event apparel offerings,” Schuchard said. “We love working with Fleet Feet and look forward to their continued presence throughout the year at our Fall Fun Runs and via their training group options for those gearing up for December.”

In addition to offering event-branded apparel in its DFW stores, Fleet Feet will also offer an exclusive shopping experience at this year’s Health & Fitness Expo. The Expo, held Dec. 13-14 at the Kay Bailey Hutchison Convention Center, is where participants will pick up race packets and can sample and buy merchandise from running, fitness and health-related vendors. Admission into the Expo is free and open to the public.

The partnership marks the first time Fleet Feet Dallas has sponsored a major running event in Texas, signifying the brand’s growing presence throughout the state.

“The BMW Dallas Marathon Festival is something our team looks forward to being involved with each year and we’re very proud to evolve our partnership,” said Joey Pointer, president and CEO of Fleet Feet. “This event is about bringing the community together in the spirit of camaraderie and healthy competition, and we couldn’t be more excited to partner on it!”

Registration is now open for the BMW Dallas Marathon Festival. The annual BMW Dallas Marathon, Half Marathon (running and walking), 50K Ultra Marathon, and Shell Energy Relays will take place on Sunday, Dec.15. The EIGHT K, 5K (running and walking), 5K Team Challenge, Kid’s 100-Meter Dash and Oncor Kid’s Race will be held on Saturday, Dec. 14, and the Friday Night Lights Mile will return on Friday, Dec. 13.

The weekend of events directly benefits Scottish Rite for Children Hospital.

Since being named as the primary beneficiary in 1997, the Dallas White Rock Marathon has donated more than $4.5 million to the hospital. For more information about the Fleet Feet partnership and to set up interviews with Jason Schuchard or Joey Pointer, please contact Silver Hogue at silver.hogue@hck2.com or call 214-697-3113. For more information about the BMW Dallas Marathon Festival, please visit www.dallasmarathon.com.

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About The Dallas White Rock Marathon
The Dallas White Rock Marathon (DWRM) is a nonprofit organization with a focus on promoting health and physical fitness through running events and related activities. The organization is comprised of fifteen volunteer board members and a full-time staff with various backgrounds and running experiences that help carry out the mission of the DWRM as well as support the growth and impact of the DWRM portfolio of events in the Dallas-Fort Worth community. Dating back to 1971, the organization hosts year-round events culminating with Dallas’ largest and Texas’ longest running marathon: the BMW Dallas Marathon Festival. Now in its 53rd running, the marquee event, with 12 running and walking events for all ages, will attract runners from across the globe and hundreds of thousands of spectators to Dallas’ largest single-day sporting event. The BMW Dallas Marathon Festival course highlights iconic Dallas landmarks and is recognized as the official marathon of the City of Dallas. Since naming a primary beneficiary in 1997, DWRM has donated more than $4.5 million to Scottish Rite for Children. For more information, visit www.dallasmarathon.com.

About Fleet Feet
Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 270 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter List, Inc.’s Best in Business List and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.