BMW Dallas Marathon, White Rhino Coffee, Snarf’s Sandwiches Partner With OurCalling to Create a Place of Care and Community for Neighbors Experiencing Homelessness

DALLAS — On race day, Sunday, Dec. 14, as thousands line the streets for the BMW Dallas Marathon, OurCalling will open its doors from 7 a.m. to noon for a special event to welcome neighbors experiencing homelessness. After watching how challenging marathon weekend can be for people living on the streets, OurCalling, the BMW Dallas Marathon, Snarf’s Sandwiches and White Rhino Coffee are coming together with one shared goal: create a warm, safe place where people can be cared for and connected to resources.

During a weekend that fills downtown with crowds, road closures and early-morning activity, many individuals experiencing homelessness are left without a place to go. This effort is a community-driven response.

White Rhino is donating coffee and pastries to help guests start the morning with warmth and comfort. Snarf’s Sandwiches will provide a fresh, hot lunch. Throughout the morning, guests can spend time indoors enjoying games, movies, a church service and meaningful connections with one another.

The BMW Dallas Marathon is also collecting gently used shoes during packet pickup leading up to race day, offering additional support for individuals served by OurCalling.

“Race weekend brings incredible energy to our city, but it also means many of our neighbors on the streets are displaced,” said Juliana Williams, Chief Advancement Officer at OurCalling. “Thanks to the BMW Dallas Marathon and our partners, we’re creating a place where our neighbors can enjoy warmth, good food and community. This is what Dallas is about. We see a need, come together, and take action to care for our neighbors.”

# # #

Interviews
Chief Advancement Officer, Juliana Williams, will be available for interviews. Media are welcome to conduct interviews and live shots inside or outside the facility. Photos and B-roll are available upon request.

About OurCalling
Founded in 2009, OurCalling operates Dallas County’s largest zero-barrier daytime Navigation Center and the region’s most extensive Street Outreach program. The Navigation Center provides daily meals, clothing, laundry, and access to a dozen onsite partners offering medical care, mental health services, detox, benefits enrollment, and more. Supported by over 1,000 partners, OurCalling delivers personalized care to more than 10,000 individuals each year with custom-built technology. So far this year, the organization has helped 1,325 people exit homelessness into healthy community and was named 2025 Nonprofit Organization of the Year (Large Category) by DCEO and the Communities Foundation of Texas.