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For Immediate Release
May 1, 2024

Registration Now Open for the 2024 BMW Dallas Marathon Festival

Featuring the New EIGHT K in Partnership with EIGHT Elite Light Lager

(DALLAS) May 1, 2024 – Registration for the 2024 BMW Dallas Marathon Festival is officially open! After a record-breaking turnout last year with more than 30,000 participants, organizers are excited to kick off the 53rd event, which will include new additions such as the EIGHT K, in partnership with EIGHT Elite Light Lager.

Jason Schuchard, the new president of the Dallas White Rock Marathon, the parent organization of the BMW Dallas Marathon Festival, said his team is looking forward to putting on another memorable event and welcoming participants from across the Dallas-Fort Worth metroplex and beyond.

“We couldn’t be more excited to announce that registration for the 2024 BMW Dallas Marathon Festival is now open,” said Schuchard. We look forward to hosting everyone this December for another incredible race weekend. We encourage runners, walkers, families, and spectators to come out and enjoy everything our event has to offer.”

The annual BMW Dallas Marathon, Half Marathon (running and walking), 50K Ultra Marathon, and Shell Energy Relays will take place on Sunday, Dec.15. The EIGHT K, 5K (running and walking), 5K Team Challenge, Kid’s 100-Meter Dash and Oncor Kid’s Race will be held on Saturday, Dec. 14, and the Friday Night Lights Mile will return on Friday, Dec. 13.

“We are ready for the excitement and anticipation of the next race weekend to begin!” said Logan Sherman, Dallas White Rock Marathon Board Chairman. “We can’t wait to see what this next year holds and look forward to the culmination of everyone’s hard work and determination.”

The newest addition to the weekend of events is the EIGHT K in partnership with EIGHT Elite Light Lager. This will mark EIGHT’s third year of partnership as the official beer of the BMW Dallas Marathon Festival.

“EIGHT Beer is excited to kick off another year of partnership with the BMW Dallas Marathon Festival and to celebrate, we’re debuting the all-new EIGHT K race!” said Troy Aikman, co-founder of EIGHT Elite Light Lager. “We hope you will join us this December and be a part of the largest running event weekend in Texas with EIGHT, which is truly light beer MADE RIGHT. Cheers to the chase!“

The weekend of events will begin Friday, Dec. 13, with the Health & Fitness Expo at the Kay Bailey Hutchison Convention Center, where participants will pick up race packets and can sample and buy merchandise from running, fitness and health-related vendors. Admission into the Expo is free and runs through Saturday.

Participants can register for the BMW Dallas Marathon Festival weekend of events starting today. BMW Weekend Series participants can choose any combination of events across Saturday, Dec. 14, and Sunday, Dec.15 to complete the series. Those who complete the series will earn an additional bonus medal, a custom Asics finisher jacket, and a commemorative event weekend poster. Participants are encouraged to register now for the lowest price of the year, asprices will increase throughout the summer and fall.

The BMW Dallas Marathon Festival weekend of events directly benefits Scottish Rite for Children Hospital. Since being named as the primary beneficiary in 1997, the Dallas Marathon has donated more than $4.5 million to the hospital.

For more information about the BMW Dallas Marathon Festival, please visit


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About The Dallas White Rock Marathon
The Dallas White Rock Marathon (DWRM) is a nonprofit organization with a focus on promoting health and physical fitness through running events and related activities. The organization is comprised of fifteen volunteer board members and a full-time staff with various backgrounds and running experiences that help carry out the mission of the DWRM as well as support the growth and impact of the DWRM portfolio of events in the Dallas-Fort Worth community. Dating back to 1971, the organization hosts year-round events culminating with Dallas’ largest and Texas’ longest running marathon: the BMW Dallas Marathon Festival. Now in its 53rd running, the marquee event, with 12 running and walking events for all ages, will attract runners from across the globe and hundreds of thousands of spectators to Dallas’ largest single-day sporting event. The BMW Dallas Marathon Festival course highlights iconic Dallas landmarks and is recognized as the official marathon of the City of Dallas. Since naming a primary beneficiary in 1997, DWRM has donated more than $4.5 million to Scottish Rite for Children. For more information, visit


About Scottish Rite for Children
Scottish Rite for Children has been dedicated to giving children back their childhood for more than a century. The institution is a world-renowned leader in the treatment of pediatric orthopedics, such as scoliosis, clubfoot, hand differences, hip disorders, sports injuries and fractures, as well as certain related arthritic and neurological disorders and learning disorders, such as dyslexia. The organization conducts innovative research and provides high-level education opportunities for medical professionals around the world. Scottish Rite operates two campuses, including a hospital in Dallas and an ambulatory surgery center in Frisco, Texas, and is known for being a bright, child-friendly place that does not look, feel or smell like a health care institution. Patients receive treatment regardless of their family’s ability to pay. For more information about services available at the Dallas or Frisco campuses, volunteering or donating, visit